Episode Summary: 

In this episode of Better Tech on Art of Storytelling, host Jocelyn Houle sits down with Josh Bruyning, Founder of Bruyning Media, to discuss the power of podcasting in B2B marketing. Josh shares how he transitioned from a cybersecurity executive to launching a media company that helps tech firms establish thought leadership through podcasts. He breaks down why podcasts are replacing traditional blogs, how they serve as a content engine for marketing teams, and why authenticity is key to audience engagement. Whether you’re a business leader looking to leverage podcasts for brand awareness or curious about the future of AI in content creation, this episode is packed with actionable insights. Don’t miss this deep dive into the evolving digital media landscape!

Show Notes:

1. Josh Bruyning shares insights on how podcasts are transforming B2B marketing and helping businesses establish thought leadership.
2. The shift from traditional blogs to podcasts and why audio content is more engaging for modern audiences.
3. How AI is changing podcast production, its current limitations, and how businesses can use it effectively.
4. The importance of authenticity in podcasting and why scripted, promotional content often fails to connect.
5. Key strategies for using podcasts to generate leads, repurpose content, and support overall marketing efforts.

This episode is hosted by Jocelyn Houle, Host, BetterTech