Episode Summary:

In this episode of BetterTech, Dr. Eva-Marie Müller-Stuler, Partner and Chief Data Scientist at EY MENA, to explore the evolving landscape of artificial intelligence. From her leadership roles at IBM and KPMG to driving AI strategy at EY, Eva brings decades of experience to the table. She shares how organizations can move beyond AI hype to real ROI, unpacks the challenges of ethical implementation, and explains why AI transformation must be driven by business, not IT. The discussion also covers the region’s accelerating AI momentum and the future of AGI. A must-listen for leaders building trustworthy, scalable AI.

Show Notes:

1. Dr. Eva-Marie Müller-Stuler shares insights on how enterprises, SMBs, and startups can tailor AI adoption for measurable ROI.
2. The conversation explores how ethical AI, transparency, and bias mitigation are essential for building long-term trust.
3. Dr. Eva explains how MENA is accelerating AI maturity by investing in foundational frameworks and regulatory readiness.
4. The episode covers why AI transformation must be business-led, with C-level buy-in beyond just the CIO’s domain.
5. Dr. Eva outlines key opportunities for niche-focused startups, especially in underrepresented markets and use cases.

This episode is hosted by Umair Javed, Host, BetterTech