Episode Summary:
In this episode of BetterTech, we’re joined by Lena Levine, CEO of Forcoda, a software development agency that helps founders bring their SaaS success and SaaS ideas to life. Lena shares her journey from being a young coder in Russia to launching a thriving tech business in the U.S., and dives deep into the smarter path to SaaS success. She walks us through common mistakes non-technical founders make, from skipping customer research to building bloated MVPs, and offers tactical advice on product validation, iterative design, go-to-market strategy, and architecture planning. Whether you’re a startup founder or an enterprise innovator, this conversation is packed with practical insights.
Show Notes:
- Lena Levine shares her journey from software engineer to CEO of Forcoda and what led her to start her own agency.
- Discussion on mistakes early-stage SaaS founders make, especially when they skip customer research.
- Lena explains how clickable prototypes helped clients validate demand and secure early sales.
- Insights on balancing design, development, and technical architecture to build scalable SaaS products.
- Guest outlines the importance of structured go-to-market planning and sales funnel creation for SaaS success.
This episode is hosted by Jocelyn Houle, Host, BetterTech
