Episode Summary: 

In this episode of BetterTech, Abigail Merrill, AI Strategist GrowthUP AI Partners, breaks down how sales teams can win with AI. Abigail shares how she went from revenue operations and sales enablement into AI strategy after testing a competitor of ChatGPT back in 2022. She explains why most companies don’t fail because of the tech, but because of misalignment, messy processes, and unclear goals. From avoiding “idle experimentation” to building AI pilots that actually scale, this conversation is a grounded playbook for leaders who want AI to drive revenue without losing trust, safety, or the human edge.

Show Notes:

1. Abigail Merrill shares how her early exposure to generative AI in 2022 shaped her approach to human-centered AI adoption for sales teams.
2. The conversation highlights how misalignment across executives and operators can derail AI initiatives before the first workflow is even built.
3. Jocelyn Houle and Abigail break down why organizations over-invest in tools while under-investing in training, governance, and process clarity.
4. The episode explores overlooked security risks from linking approved workplace tools with personal AI accounts through silent integrations.
5. Abigail outlines why scaling sales requires short pilots, clear owners, baseline metrics, and documentation that turns wins into SOPs.