Tech Trends

 - Episode 12

7 Top applications of AI & Analytics in B2B & B2C Businesses

Christopher Engman

Episode Summary:

This BetterTech episode features Christopher Engman, Lead Investor and Advisor, Proof Analytics, to explore how businesses can explore AI & Analytics to scale up especially when it comes to their marketing strategy.

Show Notes:

1. AI reduces the time it takes to get your Marketing Mix Model running by 90%.

2. In the B2B space, ML is especially proving revolutionary in configuring multiple project plans at once that facilitate human intelligence instead of impeding it.

3. Machine Learning also helps to identify sudden shifts in the marketing modelling mix and helps avoid deviations from the organizational aims.

This episode is hosted by Haseeb Khan, Director Innovation and Technology at Tkxel.

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