Startup Series

 - Episode 4

Building a Business in a Recession

Enrico Casati

Episode Summary:

To find out what it takes to build a successful business during a recession, we chat with Enrico Casati, Co-founder Velasca, about how he did just that. In this episode of BetterTech, Enrico sheds light on what mentality one should have when starting something in a challenging time, what are the building blocks to an effective e-commerce strategy and how the e-commerce landscape has shaped his direction.

Show Notes:

1. A clear value proposition and not having any intermediaries are essential to having a successful business.

2. Shopify does a great job in giving you an ecommerce engine that lets you start in a very easy way and keeps the focus on your product which is again very helpful when starting out.

3. Give yourself a 10 year mark and make sure you are willing to associate yourself with a brand for 10 years at least.

4. A recession is a great time to attract talent and also the best time to avail cost cuts that would not be there during a boom.

This episode is hosted by Amna Omer, Global Communications Manager, Tkxel.

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