Startup Series

 - Episode 25

Creating customers for life

Laurent Perrin

Episode Summary:

In this episode of BetterTech Umair Javed, CEO, Tkxel chats with Laurent Perrin, CTO & Co-founder, Front – a communication hub for building strong customer relationships. They talk about how to ensure that customer communications are always timely, accurate, and deeply personal. Front’s aim is to keep team members focused on what technology can never replace: building strong customer relationships.

Show Notes:

1. Many businesses rely on customer relationships as a differentiator. For them, almost every customer conversation can make or break the relationship — the stakes are that high.  

2. The bigger the businesses get, the harder it is to prevent relationships from turning into transactions. Information gets distributed ever further among people, systems, and tools. Team members end up spending more time seeking information than they spend actually communicating with customers. 

3. Front puts customer conversations at the centre of a team’s attention and surrounds them with collaboration capabilities and contextual data from multiple systems. 

4. The front is a customer communications hub that helps you grow while keeping the human touch. It’s the best of both worlds: greater operational efficiency AND stronger customer relationships.

5. Front automatically aggregates & routes customer conversations from your channels, ensuring every message gets to the right person.

This episode is hosted by Umair Javed, Founder & CEO, Tkxel.

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