The Business Truth

 - Episode 7

E-commerce in the age of cross-channel consumer: Acquisition and beyond

Ajinkya Joglekar

Episode Summary:

This episode of BetterTech features Ajinkya Joglekar, Executive Director E-Commerce for Xfinity at Comcast. Ajinkya talks with Umair Javed, Founder & CEO of Tkxel, on how digital keeps customers engaged and how companies can look to reorient their customer acquisition strategies in the age of multi-channel consumers.

Show Notes:

1. E-commerce and digital engagement across various industries have experienced exponential growth of over 30% over the last few years.

2. Companies need to focus on the shopper mentality overall that involves how to re-engage that customer that has already shown some interest in your product or service.

3. Look at the data, look at the restriction points, understand the buyer journey and then try to figure out the relevant channel for engagement.

4. The real key with driving ROI in E-commerce is to not think about the last click attribution. This means that you need to consider the entire marketing mix and the relevant audience to target from a paid search perspective.

This episode is hosted by Umair Javed, Founder & CEO of Tkxel.

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