Episode Summary:
In this episode of BetterTech on Sales to AI Agents, Jocelyn Houle, sit down with AJ Cook, Head of Global Agentic and AI at Workato, to explore the powerful intersection of AI, integration, and go-to-market strategies. AJ shares how Workato is helping enterprises simplify complex systems, automate workflows, and now, build intelligent AI agents that drive real business value. From stitching data across SaaS apps to automating sales processes like CPQ in minutes, AJ dives into what it really takes to implement GenAI responsibly. He also unpacks the buzz around “agentic” workflows, the importance of flexibility in tech stacks, and how AI is transforming tasks — not eliminating jobs. A must-listen for CIOs, CROs, and AI-curious leaders.
Show Notes:
- AJ Cook shares how Workato blends automation with AI to simplify enterprise integration and data orchestration.
- Discussion on the evolution from traditional workflows to agentic systems powered by large language models.
- AJ highlights the risks of tech lock-in and advises leaders to stay flexible in their AI infrastructure choices.
- The episode breaks down how pre-built AgentX apps help businesses operationalize AI with real ROI.
- AJ Cook talks about how AI is changing go-to-market strategies by automating admin tasks while preserving human-led decision-making.
This episode is hosted by Jocelyn Houle Host, BetterTech
