Leading Business Innovation

 - Episode 12

Influencer marketing 101

Vasudha Paul

Episode Summary:

Over the last few years, influencer marketing has become an immense and essential part of the marketing landscape. Also, it’s difficult to find brands that aren’t using it. Today in this episode of BetterTech, we have Vsudha Paul, Open Source Developer Marketing/Evangelist at Intel. Vasudha will talk about this powerful marketing approach and how influencers and influencer marketing allows businesses to reach their target audience in a uniquely authentic way. We’ll have insights on how and when and to whom should companies reach out to see their influence in action.

Show Notes:

1. In B2B influencer marketing, use Influencer programs to market your own property. It’s better to have your own employees to become influencers and advocates of your brand and increase the reach organically. In case of B2C or external influencer marketing, have the influencers with greater audiences and include them into ambassador programs of the company to spread out the message or influence your targeted audience.

2. Reach out to the micro influencers or celebrity influencers depending upon the areas and amount of audiences you want to reach. Look for the people with voices to influence their targeted audience. Find the best practices for cadence, particular to the platform.

3. Be careful about posting too much content, it can be useful in a few cases only. Look at the matrixes and decide the plan of action accordingly. The ultimate purpose of influencer marketing is to leverage the audience. The important KPIs being the number of re-shares, likes, comments and engagements on the content.

4. This segment of influencer marketing is expanding as more and more people are coming out on social media platforms and reaching out to audiences organically. In coming years, brands will have a larger pool of micro influencers to choose from.

This episode is hosted by Amna Omer, Global Communications Manager, Tkxel.

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