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The Business Truth

 - Episode 10

Product thinking for B2B

John MacMenamin

Episode Summary:

In this BetterTech episode of ‘The Business Truth’, we chat with John MacMenamin, Head of Product Design, about what are user personas and why they are essential to lead B2B service design. A creative strategist at heart, John leans into an iterative design process to help evolve a product towards the goals determined.

Show Notes:

1. Head of departments are the decision-makers when it comes to B2B design as they need to be brought on board the product thinking process.

2. B2B design thinking identifies user interests before diving into the ideation stage.

3. Product thinking breaks the UX process into 2 phases; problem phase and solutions phase.

4. Social media, email and paid search marketing are essential to get customer feedback in real-time.

This episode is hosted by Sahar Asif, UX Lead, Tkxel.

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