Episode Summary:
In this episode of BetterTech, host Jocelyn Byrne Houle talks about how you can protect your brand with AI, with Elena Gurevich, AI Governance Attorney and Founder of EG Legal Services, about the legal and operational realities of building with AI. Elena breaks down the rise of copyright lawsuits, the risks of shadow AI, and why most companies misjudge their compliance readiness. She explains the challenges around how you protect your brand, data provenance, transparency, and global regulation, and shares practical guidance for founders and leaders building responsible, defensible AI systems.
Show Notes:
- Elena Gurevich outlines her path from IP law to AI governance and why artists were the first to raise alarms about AI-driven data use and how you can protect your brand.
- She explains how copyrighted works end up in training datasets and why data provenance will become central to every AI company’s compliance model.
- Elena discusses shadow AI, employee behavior, and why productivity pressures often override security and policy awareness.
- She walks through how companies can approach AI adoption responsibly, from licensing data to setting realistic expectations on ROI and workflow change.
- Elena closes with advice for leaders on upcoming regulatory shifts, copyright rulings, and how to prepare governance systems for continuous evolution.
This episode is hosted by Jocelyn Houle, Host, BetterTech
