Startup Series

 - Episode 30

Revolutionizing E-commerce with subscription models

Andrei Rebrov, CTO & Co-founder

Episode Summary:

Catch Jocelyn Houle, Host at BetterTech in coversation with Andrei Rebrov, CTO and co-founder of Scentbird, to explore the journey of Scentbird in the e-commerce landscape over the past decade. They discuss the challenges, trends, and strategies that have shaped the company’s evolution, focusing on the intersection of technology, personalization, subscription model and customer trust.

Scentbird is revolutionizing the way individuals buy perfume by bringing the ultimate fragrance playground right to their fingertips. By way of a monthly subscription service, members can choose from over 600+ designer colognes and perfumes each month!

Show Notes:

1. Andrei reflects on the significant shift in customer trust over the past decade, noting the transformation from skepticism to widespread acceptance of online services and subscriptions.

2. The internal changes in a business, particularly in operations and fulfillment, are highlighted as pivotal for adapting to the growing number of subscribers and ensuring a seamless customer experience.

3. Andrei predicts two major trends shaping the future of e-commerce—increased personalization services extending beyond AI and a growing emphasis on sustainability as a critical aspect of business strategy.

4. Navigating the challenges of international expansion, Andrei emphasizes the need for adaptability, understanding market specifics, and tailoring approaches to suit unique cultural and customer behaviour aspects in different regions.

This episode is hosted by Jocelyn Houle, Host at BetterTech.. 

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