Episode Summary:
In this episode of Better Tech, we sit down with Gus Fune, CTO of BÆRSkin Tactical Supply Co., to explore how ecommerce and retail are being reshaped by technology, data, and AI. With two decades of experience across media, consulting, and startups, Gus shares his journey from advertising to building data-driven ecommerce apparel products and scaling global teams. He explains why his company considers itself more of a “data company” than just a retail brand, and how generative AI is transforming workflows from software development to creative advertising. Gus also reflects on the challenges of leading remote teams, the importance of agility, and lessons learned from both risks and setbacks.
Show Notes:
- Gus Fune, CTO of Persky Intactical Supply Company, shares his career journey from media and advertising to building tech-driven retail solutions for ecommerce.
- He explains how his company operates as a data-first organization, leveraging insights to improve product design and customer experience.
- Gus details how generative AI is reshaping workflows across programming, product prototyping, and creative advertising.
- He talks about leading remote global teams, emphasizing effective communication, culture-building, and collaboration practices.
- Gus reflects on startup risk-taking, the need for agility, and the lessons learned from failures and setbacks in e-commerce growth.
This episode is hosted by Haseeb Khan, Host, BetterTech
