Episode Summary:
In this BetterTech episode on Product Management with AI, Spencer Shulem, CEO at BuildBetter breaks down why static roadmaps and messy feedback channels stall growth—and how AI can turn calls, tickets, and Slack threads into decision-ready insights that speed shipping, align teams, and close the loop with customers. Expect practical playbooks for turning qualitative feedback into roadmap decisions and measuring impact beyond vanity metrics. We also dig into privacy-by-design so product leaders can move fast without putting customer data at risk.
Show Notes:
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Spencer’s path from UX/product roles to founding BuildBetter—and why product teams need tools that keep them close to customers.
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Pull calls, tickets, and Slack into one place; auto-tag and summarize so feedback is searchable and decision-ready.
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Drop static roadmaps/feedback boards; use an ops-first loop that filters repeat noise and surfaces what’s new.
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Segment by role/company and close the loop with users; track real outcomes like retention and expansion, not vanity stats.
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Privacy-first setup: SOC 2/GDPR/HIPAA readiness, scrub PII/PHI, dedicated workspaces, and no training on customer data.
This episode is hosted by Jocelyn Houle, Host, BetterTech
