Tech Trends

 - Episode 13

UI/UX in a B2B Context

Ari Krzyzek

Episode Summary:

2021 is all about enhancing the customer experience for your users and design is an essential part of this. In this episode of BetterTech, we chat with Ari Krzyzek, Co-founder and Chief Creative Officer Chykalophia Group, about how UI/UX differs in B2B and B2C. Ari mentions how B2B design thinking has changed over time.

Show Notes:

1. UI/UX for both B2B and B2C both deliver on better user needs but differ on their buying decisions.

2. If we start understanding the purchase decisions, then we can figure out how to enhance the user journey.

3. The biggest challenge that new designers face these days is the saturation in the industry which makes it hard for them to set themselves apart.

4. Prioritizing the customer experience leads to you capturing a greater market share for B2B.

This episode is hosted by Amna Omer, Global Communications Manager, Tkxel.

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